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Youth Travel Report 2025

Facts and figures on the European youth and language travel market

Juvigo is Europe’s specialist for holiday camps, youth travel, and language trips. Through our partnership with over 400 tour operators of supervised holiday camps from 9 European countries, we offer a comprehensive overview of the available options for this target group. Through us, children and teenagers
between 6 and 21 years come together to find their perfect trip. To make this possible, Juvigo operates in the following countries: Germany, Austria, Switzerland, the Netherlands, Belgium, France, Spain, Portugal, and Italy.

In 2025, Juvigo celebrates its 10th anniversary, marking a decade of connecting young travelers with unforgettable experiences. Our strong network enables us to offer a diverse portfolio of camps and trips across nine countries. As part of our internationalization strategy, we focus on adapting offerings to local
markets, ensuring culturally and linguistically tailored experiences. In Portugal, for example, we collaborate with local providers to create programs specifically designed for Portuguese children and teenagers. At the same time, our partners benefit from Juvigo’s broad reach and expertise, helping them market their trips
more effectively. Over the past year, we analyzed nearly 20,000 trips, revealing key trends that highlight the evolving preferences of young travelers.

A key insight from our 2024 data is the increasing popularity of language trips, with participants opting for more immersive experiences despite a slight decrease in the number of overnight stays. The average age for language trip travelers increased to 15.2 years (compared to 15 years in 2023), while holiday camp participants remained steady at 12.5 years. Gender distribution remained relatively balanced, with 53.6% female and 46.4% male travelers in holiday camps, and 60.2% female and 39.8% male participants in language trips.

Travel costs and duration

The average cost per holiday camp increased from €540 to €576, while the average Juvigo language trip price slightly increased from €1,800 to €1,815. However, the price per night for language trips rose from €160 to €173, reflecting the demand for higher-quality programs and additional services. The average duration of holiday camps remained stable at 7 nights, whereas language trips decreased slightly from 11 nights to 10.5 nights.

Where do travelers come from?

Juvigo welcomed travelers from 70 nations for holiday camps and 29 nations for language trips, emphasizing its strong international reach. Germany remains the primary market, with France, the Netherlands, Belgium, and Spain following as key source countries.

Popular destinations

Holiday camps expanded their geographical diversity, reaching 30 destinations (up from 28 in 2023), with Germany, France, Spain, the Netherlands, and Portugal as the most popular choices. For language trips, Malta, England, Spain, and France continued to dominate, with the total number of destination countries increasing to 9.

Internationalization and growth

2024 marked another milestone for Juvigo’s international expansion, with growing demand for cross-border bookings. The continued success of Juvigo’s own language trip programs – which saw a 50% revenue increase – demonstrates the strong market demand for structured, high-quality educational travel. Juvigo experienced steady growth in 2024, reaching €11.8 million in revenue. This increase was supported by our expanding network of over 500 international partners and the rising demand for youth travel.
As we look ahead, we remain committed to enhancing accessibility, expanding our offerings, and delivering unforgettable travel experiences for young people across Europe.

If you have any questions, please do not hesitate to contact us. All graphics that you find on the
following pages can be used with the mention of Juvigo. We will be happy to
provide you with additional data and images on request.

Download the report: Youth Travel Report 2025_Juvigo.pdf

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Romie

Romie zieht als kreativer Kopf des Online-Magazins mit besonderem Geschick die Fäden, sobald es rund um PR und Marketing geht. Wenn sich Journalisten bei Juvigo melden, bildet sie die sympathisch-aufgeweckte Stimme hinter dem Team - und das aus erfahrener Überzeugung! Als Kind war Romie das ein oder andere Mal in den Reiterferien, ihr Herz gehört aber dennoch bis heute den Action-Camps, obwohl sie früher Neptunfeste als ihren Erzfeind auserkoren hatte. Stattdessen standen Nachtwanderungen und Schnipseljagden auf dem Lieblingsprogramm! Heute vertreibt sich Romie ihre Freizeit mit Nähen, Radfahren und dem Backen köstlicher Spezialitäten. Außerdem unternimmt sie viel mit Familie und Freunden.

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