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Youth Travel Report 2023

Facts and figures on the children’s and youth travel market

Juvigo is Europe’s specialist for holiday camps, youth travel and language trips. Through our cooperation with over 300 tour operators of supervised holiday camps from 9 European countries, we provide a comprehensive overview of the offers for this target group. Through us, all children and teenagers from 6 to 21 come together to find their perfect trip. In order to make this possible, Juvigo is present in the following countries: Germany, Austria, Switzerland, the Netherlands, Belgium, France, Spain, Portugal and Italy.

Within the framework of this Youth Travel Report, we took a look at the trips from 2022, analysed them and hereby summarised the results in a comprehensive manner. The analysis is based on almost 20,000 trips booked across all platforms.

The ratio of female and male travellers is again very balanced in 2022. 51.1 per cent of travellers were female and 48.9 per cent male. As in previous years, the age of travellers became slightly higher and now reached an average of 12.5 years old. If we look at the average duration of travel and the price of each camp, we can also see some significant changes. While the length of the trip has only slightly increased and is now at exactly 7 nights per trip, the price per trip has increased significantly. While parents paid an average of 490 euros in 2021, they paid an average of 575 euros in 2022. This means a price increase of 17 per cent. The increased price is also noticeable in the different price ranges. Although the majority of trips cost between 300 and 400 euros, around 15 per cent of parents spend 600 to 700 euros on their children’s holiday camps and 10 per cent of them spend more than 1000 euros.

Taking a look at our travellers’ country of origin and holiday destinations, we can see that 65 per cent of travellers come from Germany, followed by 12 per cent from France and 6 per cent from the Netherlands. In total, children and teenagers from 67 countries travelled with us in 2022, compared to only 38 countries in 2021. This represents an increase of 76 per cent.

The trips in 2022 went to 21 different destinations. Germany is clearly the leading destination, accounting for 54 per cent of all trips. It is followed by France, the Netherlands, Spain and Austria. Places 5 to 10 of the top destinations are covered by Portugal, England, Belgium, Sweden and Italy.

On most of Juvigo’s platforms, significantly more trips are arranged in the respective domestic country than trips that go abroad. Only in Switzerland do only 43 per cent of the children and young people stay in their home country, while 57 per cent go on a trip abroad. While in Italy and Belgium there are only slight differences in the distribution of domestic and international trips, in the other countries there is a ratio of a quarter of international trips to three quarters of domestic trips.

If we look at the bookings throughout the year, it becomes clear that most bookings take place in the first half of the year. In December, between Christmas and New Year’s Eve, families actually start planning the following year and so bookings increase until they peak in May and June. From August onwards, only a few trips are arranged. These mainly take place during the autumn and Christmas holidays, e.g. winter sports camps.

This year, for the first time, we take a look at the positive effects of Juvigo’s internationalisation. On the one hand, our tour operators benefit from it and on the other hand, the customers do. For example, Austrian tour operators were able to generate 47 per cent of their bookings via international platforms – that is, all platforms except juvigo.at. Belgian tour operators also benefit, receiving 40 per cent of bookings that did not come via juvigo.be.

If we look at the customer side, we see that children and young people from the Netherlands, Switzerland and Italy benefit from the international portfolio. For example, 28 per cent of Dutch customers book with a non-Dutch tour operator. In Switzerland it is even 62 per cent and in Italy over 40 per cent who book with a foreign tour operator.

Enjoy reading this year’s Youth Travel Report. If you have any questions, please do not hesitate to contact us. All graphics that you find on the following pages can be used with the mention of Juvigo. We will be happy to provide you with additional images on request.

Vollständigen Report hier downloaden: Youth Travel Report 2023_Juvigo.pdf

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Romie zieht als kreativer Kopf des Online-Magazins mit besonderem Geschick die Fäden, sobald es rund um PR und Marketing geht. Wenn sich Journalisten bei Juvigo melden, bildet sie die sympathisch-aufgeweckte Stimme hinter dem Team - und das aus erfahrener Überzeugung! Als Kind war Romie das ein oder andere Mal in den Reiterferien, ihr Herz gehört aber dennoch bis heute den Action-Camps, obwohl sie früher Neptunfeste als ihren Erzfeind auserkoren hatte. Stattdessen standen Nachtwanderungen und Schnipseljagden auf dem Lieblingsprogramm! Heute vertreibt sich Romie ihre Freizeit mit Nähen, Radfahren und dem Backen köstlicher Spezialitäten. Außerdem unternimmt sie viel mit Familie und Freunden.

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